Digital Business Strategy

Mission
Strategic Outcomes
Strategic Initiatives

To build a competitive, and innovative business ecosystem that thrives in the regional digital economy through the adoption of technology, innovation, and trusted cross-border connectivity.

Strategic Principles

Business-Driven Transformation

Digitalisation will be guided by the needs and ambitions of Brunei’s enterprises. Every policy, incentive, and initiative will focus on tangible business outcomes — improving productivity, profitability, and competitiveness — rather than adopting technology for its own sake.

Innovation and Value Creation

Brunei’s digital economy will thrive on innovation that delivers measurable impact. The Strategy will foster entrepreneurship, experimentation, and the commercialisation of digital products and services that contribute to new sources of national growth.

Regional Integration and Interoperability

In alignment with the ASEAN Digital Economy Framework Agreement (DEFA), Brunei will pursue seamless connectivity in payments data, and trade systems. Ensuring interoperability across ASEAN will allow local enterprises to scale regionally and participate fully in cross-border digital markets.

Trust, Security, and Responsible Use of Technology

Sustainable growth in digital business depends on public and market confidence. Enterprises must safeguard personal data, uphold digital ethics, and strengthen cybersecurity to maintain trust in the national and regional digital economy.

Strategic Outcome

1

Digitally Enabled Enterprises

KSM 1

Percentage of businesses adopting
digital payment

KSM 2

Percentage of businesses
adopting other digital tools
(Accounting, CRM, E-Commerce)

2

Expanded Regional Digital Trade

KSM 3

Number of businesses actively participating
in e-Commerce platforms

KSM 4

Volume of cross-border e-commerce
transactions

3

Innovative & Investment-Ready Enterprises

KSM 5

Number of digital products, services, or platforms commercialised from local innovation programmes

Strategic Initiatives

Policy, Safety and Security

1.1. Digital Business Enablement

  • Streamline and Consolidation of MSME Digitalization Programmes under a single platform

1.2. Data Protection and Compliance Readiness

  • Development of Digital Trust Mark for Businesses

1.3. DEFA and Digital Trade Alignment

  • Alignment of Legislations, Policies, Regulations on obligation to DEFA

Infrastructure and Access

2.1. Cashless Society: Digital Payments Rollout

  • Integration of Major Local Banks to the Digital Payment Hub
  • Establishment of National QR Code
  • Promotion on the use of Digital Payment by MSMEs (e.g. Fuel Stations, Gerai Food stalls, Retail Stores)
  • Introduction of Cross-Border Digital Payment
  • Exploration of Open Finance Standards

2.2. E-Commerce and Logistics

  • Integration of Brunei Darussalam National Single-Window (BDNSW) and ASEAN National Single-Window (ASEAN-NSW)
  • Explore the development of e-Commerce platform & Logistics Hub
  • Introduction of Digital Financing products (Invoice financing, supply-chain finance, microloans) for MSMEs

2.3. Digital Adoption and Sectoral Digitalisation

  • Establishment Sector Digitalisation Accelerators
  • Enhancement to PENJANA on adapting digital tools

Awareness and Manpower Development

3.1. Talent for Digital Growth

  • Update of MSME Digital Skills Programme
  • Enhancement and Scaling up Impact.BN
  • Tailored Training Programme for Localisation

3.2. Advisory and Peer Learning Circles for Digitalisation

  • Development of MSME Digital Platform and Peer Learning Digitalisation

Research and Innovation

4.1. Driving Innovation and Digitalisation

  • Supporting Pilot Innovation Projects
  • Review of financing for digital startups
  • Market Readiness (MMP) & Testbed Initiatives Pilot Programme
  • Expansion of Digital Payment Regulatory Sandbox
  • Development of New Regulatory Sectoral Sandboxes

4.2. Challenge-Driven Innovation Programmes

  • Supporting Hackathons & Innovation Challenges

International Collaboration

5.1. Regional Innovation Partnerships

  • Exploring Bilateral Research and Development MOUs and Data Sharing Platforms

5.2. Cross-Border Skills and Talent Mobility

  • TechXplore Digital Apprenticeship Programme
  • ASEAN Talent Exchange & Internship Schemes