Digital Business Strategy
To build a competitive, and innovative business ecosystem that thrives in the regional digital economy through the adoption of technology, innovation, and trusted cross-border connectivity.
Strategic Principles
Business-Driven Transformation
Digitalisation will be guided by the needs and ambitions of Brunei’s enterprises. Every policy, incentive, and initiative will focus on tangible business outcomes — improving productivity, profitability, and competitiveness — rather than adopting technology for its own sake.
Innovation and Value Creation
Brunei’s digital economy will thrive on innovation that delivers measurable impact. The Strategy will foster entrepreneurship, experimentation, and the commercialisation of digital products and services that contribute to new sources of national growth.
Regional Integration and Interoperability
In alignment with the ASEAN Digital Economy Framework Agreement (DEFA), Brunei will pursue seamless connectivity in payments data, and trade systems. Ensuring interoperability across ASEAN will allow local enterprises to scale regionally and participate fully in cross-border digital markets.
Trust, Security, and Responsible Use of Technology
Sustainable growth in digital business depends on public and market confidence. Enterprises must safeguard personal data, uphold digital ethics, and strengthen cybersecurity to maintain trust in the national and regional digital economy.
Strategic Outcome
1
Digitally Enabled Enterprises
KSM 1
digital payment
KSM 2
adopting other digital tools
(Accounting, CRM, E-Commerce)
2
Expanded Regional Digital Trade
KSM 3
in ASEAN or BIMP-EAGA e-Commerce
platforms
KSM 4
transactions
3
Innovative & Investment-Ready Enterprises
KSM 5
Strategic Initiatives
Policy, Safety and Security
1.1. Digital Business Enablement Framework (DBEF)
- Streamline and Consolidation of MSME Digitalization Programmes under a single platform
- Expansion of Digital Payment Regulatory Sandbox
- Development of New Regulatory Sectoral Sandboxes
1.2. Data Protection and Compliance Readiness
- Development of Digital Trust Mark for Businesses
1.3. DEFA and Digital Trade Alignment
- Alignment of Legislations, Policies, Regulations on obligation to DEFA
- Cross-Border Digital Payment
Infrastructure and Access
2.1. Digital Payments Rollout
- Integration of Banks to Digital Payment Hub
- Establishment of National QR Code
- Promoting merchant ecosystem integrated to Digital Payment and Accounting standards
- Introduction of Open Finance Standards
2.2. E-Commerce and Logistics
- Integration of Brunei Darussalam National Single-Window (BDNSW) and ASEAN National Single-Window (ASEAN-NSW)
- Support / Development of E-Commerce platform & Logistics Hub
- Introducing Digital Financing products (Invoice financing, supply-chain finance, microloans) for MSMEs
2.3. Digital Adoption and Sectoral Digitalisation
- Establishment Sector Digitalisation Accelerators
- Enhancement to PENJANA 2.0 on adopting digital tools
Awareness and Manpower Development
3.1. Talent for Digital Growth
- Update of MSME Digital Skills Programme
- Enhancement and Scaling up Impact.bn
- Tailored Training Programme for Localisation
3.2. Advisory and Peer Learning Circles for Digitalisation
- Development of MSME Digital Platform and Peer Learning Digitalisation
- Establishment of National Digital Advisors Registry
- Establishment of MSME Peer Learning
Research and Innovation
4.1. Driving Innovation and Digitalisation
- Public-Private Innovation Pilots
- Co-investment Fund for Digital Startups
- Market Readiness (MMP) & Testbed Initiatives Pilot Programme
4.2. Challenge-Driven Innovation Programmes
- ASEAN/Global Hackathons & Innovation Challenges
- Bilateral R&D MoUs + Data Sharing Platforms
International Collaboration
5.1. Regional Innovation Partnerships
- Joint Innovation Labs with ASEAN partners
- Digital Export Readiness Programme
5.2. Cross-Border Skills and Talent Mobility
- TechXplore Digital Apprenticeship Programme
- ASEAN Talent Exchange & Internship Schemes