Moving Your Business Online: How To Start?
It’s time to take your business online with a few simple steps.
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Using AI and AR can help you differentiate your e-commerce platform from your competition.
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Incorporate augmented reality tech to highlight your brand using social media stickers and filter features.
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Artificial intelligence is a great tool for analysing data to focus on reliable sales leads.
There are two main ways in which a company can operate nowadays: we have the traditional way (brick and mortar) and online businesses, which has grown in popularity, especially since the COVID-19 pandemic began reshaping our world.
Website or social media?
Ideally, every business should have both a website and social media presence.
The biggest advantage of creating a proper functional website for your business is that you own it. This clearly means that you can control your brand and its online presence. You also get to decide the content you want to publish on your site.
Make sure to create a unique website for your company or brand’s needs. It will be much easier to do with a professional web developer, or you could look into courses if you’re planning to start on your own.
After you have built an effective site, you should focus on creating your company’s profiles on social media platforms, depending on the type of content you plan to create for your social media presence. Then you can link to the content on your site with social media pages to gain your followers’ attention.
A combined platform will also help you to increase sales and profit in your business.
However, before doing all these things, it’s important that you have a clear idea of how your business should look and feel in the digital space.
How will going online benefit your business?
Helpful for better marketing
When you get your business online you can easily communicate with a huge group of people. This helps you to create a large customer base and increase revenue. By having your own online platform you can add more useful features for promoting your business. This includes blogs, videos, customer feedback section, and other enticing promotional offers.
Available 24/7
With an effective website you can provide your services online, practically every hour of the week. So most customers can connect with your brand from around the world without struggling with different time zones.
Save money
Shifting to an online retail business can reduce operational costs. Even if you keep your brick-and-mortar storefront, you can operate with reduced hours, no longer having to wait for foot traffic to bring in new business. Your website does the work for you.
Stay open around the clock
Online shopping can be done anytime or anywhere. Don’t be held back by standard store hours. Having an online store allows people to shop when it’s convenient for them, so you can sell products 24/7/365.
Staying connected with your customers
Before you move your business online, it’s important to figure out how to translate the products or services you typically sell in-person to the digital space.
For many businesses, the transition to selling your products offline to online can be simple. For example, if you run a consulting business and typically meet your clients in person, you can just move those meetings to Zoom. If you own a physical store, you could shift to selling your products on eCommerce platforms such as Weelago.
